After three successful years, appearing twice in Central Park, New York and once in Strathclyde Park, Glasgow; Size and Steve Angello finally brought Size In The Park to Kungsträdgården, Stockholm in 2014.
We based all promotion around one simple graphical element; a rectangle with the shape of the park from above. It’s not an obvious statement but enough to provoke a response when used in the right way. The campaign was activated through TV and radio spots, print ads, posters and billboards, HD projections around the city and cars wrapped with the SITP artwork.
At the day of the event 50.000 people gathered in Kungsträdgården and the one day festival was streamed live online for the whole world to take part. Rebels Studios provided our team to capture the entire event and in the aftermath we created a branded coffee table book as well as a recap film for all fans to enjoy.
31b0901554a330a1983d4acc7cc31d5b 1a480415266de071550ddbea057865f9 4d32299a432327820528db5ecef5c321 6e267cdb0bc3c49521c992e8adda48c3 7c5e269c07c8c3be6420918dccbcf7a6 09f24d2a7895657329fc70bda73603fe 28d413988ca344a33454f787ad9b8c6a c625383194abf6c859317c049af5aa8b 41ff65d9e264874171dd428b00a07730 98f6f09158d2102de4c566c78886a9ba ccae716395c6d4625031a9e5a56b1959 42726628934cfb9186d3dbff7b4d7009 a68a29c05d90d72efccce90d6d425466 a389db9f94265896cd87c42a2d031748 238243a3b2c6eea314de01faa58213a9 ab6f33fd293cda56873f776f0de4ee5d bc48c82640fc20e9f8f34e148a0952c1 c1fd4e1c76c84ec63a885c42956c9deb f17207cb2f3b535351fd5acbf3fa8a45 c7b791106a6c0241357c038ec023df85 cf48cb0a20d6db1fcf3c8ec0d4cd4d99 d3d49ebcfbc7db83014076d441258125